Thursday, September 29, 2011

Design Success and Failure in Relation to Syntactical Guidelines

This traffic sign clearly denotes that a particular lane is only for bicyclists. The sign is divided in to two sections, and in each section, the words and symbols play the positive roles as the backgrounds play the negative roles. The viewer sees the words and symbols before the backgrounds. The entire sign is balanced on a vertical axis with horizontal factors. The sign guides the viewer's eyes in a downward direction down the center, reading "Right lane, bicyclists only." The bike symbolizes bicyclists. Furthermore, the sign is designed in a leveled rectangular shape. The diamond symbol next to the phrase "right lane" draws the viewer's eyes from left to right; the phrase "right lane" is grouped on the right-hand side, denoting the "right lane." Also, the phrase is balanced with the same visual weight and stability as the diamond symbol.



Reading the words on this sign, the viewer would think that the design of this traffic sign is intended to caution drivers that cyclists are merging from the left-hand side of drivers' vehicles (based on the lower part of the sign). However, at the same time, the upper part of this sign (with the image) denotes an entirely different message. The word state that there is a street ahead that cyclists are entering from the left, but there is an excess of grouping with symbols. The arrows symbolize the lanes for the vehiclists, and the bike symbolizes the bicyclists. But the image depicts a bike lane running in between two car lanes. Furthermore, the grouping of their positions is unresolved by an unclear state of difference. The lanes are depicted to be just right off the center of the street. Hence the sign is completely ambiguous and benefits neither from leveling nor sharpening.

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