Finding Nemo logo
Visual Techniques:Balance <-> Instability
Activeness <-> Stasis
Consistency <-> Variation
Singularity <-> Juxtaposition
Design Example #2:
A Bug's Life logo
Visual Techniques:Balance <-> Instability
Depth <-> Flatness
Consistency <-> Variation
Singularity <-> Juxtaposition
These two design works (Pixar movie logos) have similar and different result(s) between their combinations of techniques. Both designs present balance vs. instability: They achieve balance in the way that there is a center of suspension midway between two weights-as in the two sides of each design. However, each design must use uneven shapes of instability to express the unique themes of the movies. Both logos show consistency vs. variation in the way that each composition is dominated by one thematic approach but offers diversity and assortment at the same time. Whether solely bug or aquatic-themed, each design uses a number of typefaces to express its theme. Both designs present Singularity vs. Juxtaposition: They each express singularity by focusing on one separate and solitary theme (aquatics or bugs). However, within each design, juxtaposition is shown as letters conformed with animals and ordinary letters are positioned side by side, influencing the viewer to compare the relationships of the cues. Furthermore, the "Finding Nemo" logo expresses activeness vs. stasis, while the "Bug's Life" logo expresses depth vs. flatness. The "Finding Nemo" logo presents activeness with an abstract wave, and the design simultaneously presents stasis with upright letters. Thus there is an illusion that the wave is moving in curved motions along the letters. The "Bug's Life" logo presents depth with a three-dimensional leaf with various tones to define its shape, and the design simultaneously presents flatness with two-dimensional letters.
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