This advertisement clearly demonstrates an effective use of contrast contributing to a successful design. Through a strategy of surrealistm, the head of a lion and the body of man have been placed into juxtaposition. A lion's head has been placed on a man's body. This escapes the confines of conventional thinking. In the real world, a lion's head is attached to a lion's body, and a man's head is attached to a man's body. This advertisement emphasizes the critical and imaginative powers of the subconscious. This image influences the viewer to think new, unpredictable thoughts- that a lion's head can really be attached to a man's body. It achieves the designer's creativity and expression beyond conventional modes. Our knowledge of human and animal bodies has been challenged.
This logo for Mears Ghyll Bridal Rooms clearly demonstrates a poor use of contrast contributing to a failed design. The use of contrast in tone is ambiguous. The letters are barely visible or readable. The viewer needs to squint and look very closely in order to see the words. The grey tone of the background is too close to the white of the letters. Hence the message of the logo is not understandable. Also, because the phrase "Bridal Rooms" is a very small scale, these two words are especially unseeable. It has a neither-here-nor-there-ness. All of the words in the logo are close to disappearing.
This advertisement clearly demonstrates an effective use of contrast contributing to a successful design. Through a strategy of surrealistm, the head of a lion and the body of man have been placed into juxtaposition. A lion's head has been placed on a man's body. This escapes the confines of conventional thinking. In the real world, a lion's head is attached to a lion's body, and a man's head is attached to a man's body. This advertisement emphasizes the critical and imaginative powers of the subconscious. This image influences the viewer to think new, unpredictable thoughts- that a lion's head can really be attached to a man's body. It achieves the designer's creativity and expression beyond conventional modes. Our knowledge of human and animal bodies has been challenged.
This logo for Mears Ghyll Bridal Rooms clearly demonstrates a poor use of contrast contributing to a failed design. The use of contrast in tone is ambiguous. The letters are barely visible or readable. The viewer needs to squint and look very closely in order to see the words. The grey tone of the background is too close to the white of the letters. Hence the message of the logo is not understandable. Also, because the phrase "Bridal Rooms" is a very small scale, these two words are especially unseeable. It has a neither-here-nor-there-ness. All of the words in the logo are close to disappearing.
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