IMPLIED MOTION IN DESIGN
This logo for "Disney Magic Music Days" very much is designed to imply motion. The design shows a few bars of music with a large treble clef note at the beginning lefthand end of the bars (lines)- just like how actual music is shown in music books. However, in this logo, the bars are curving and converging to the righthand side, while actual music bars are completely straight and parallel. In this logo, the converging of the bars represent the Gestalt Law of Continuation, so we expect the patterns and lines to continue. In this case, we expect the music bars to continue as they converge into the implied distance. Hence they imply movement and change. The letters of the phrase "Magic Music Days" are spread across the music bars and have variations in scale, becoming smaller as the bars converge. As the viewer reads the shrinking letters, this implies a forward movement, leading the viewer's eyes through the composition. The word "magic" is largest in scale as it is implied to be closest in depth. The stars are dispersed along the logo to convey the energy of the music bars' movement; hence the stars are visible multiples that appear because of the music bars' implied fast movement.
This logo for Disney and Pixar's film "Up" very much is designed to imply motion. The floating house and balloons are positioned diagonally as if moving through midair. Based on our prior experience of the world, we interpret the house and balloons to be in the process of floating upward. It seems as if the house and balloons are frozen in motion. The large, slanted letters of the word "up" lead the viewers' eyes through the composition. Their straightly edged shapes are composed of diagonal lines. Also, there is a variation of scale in the word. The letters "U" and "P" are each a different scale. The word "up" itself is positioned diagonally, creating the illusion of forward movement in the viewer's perception. The diagonal stress and variations in scale in the logo all communicate movement and change.
This logo for "Disney Magic Music Days" very much is designed to imply motion. The design shows a few bars of music with a large treble clef note at the beginning lefthand end of the bars (lines)- just like how actual music is shown in music books. However, in this logo, the bars are curving and converging to the righthand side, while actual music bars are completely straight and parallel. In this logo, the converging of the bars represent the Gestalt Law of Continuation, so we expect the patterns and lines to continue. In this case, we expect the music bars to continue as they converge into the implied distance. Hence they imply movement and change. The letters of the phrase "Magic Music Days" are spread across the music bars and have variations in scale, becoming smaller as the bars converge. As the viewer reads the shrinking letters, this implies a forward movement, leading the viewer's eyes through the composition. The word "magic" is largest in scale as it is implied to be closest in depth. The stars are dispersed along the logo to convey the energy of the music bars' movement; hence the stars are visible multiples that appear because of the music bars' implied fast movement.
This logo for Disney and Pixar's film "Up" very much is designed to imply motion. The floating house and balloons are positioned diagonally as if moving through midair. Based on our prior experience of the world, we interpret the house and balloons to be in the process of floating upward. It seems as if the house and balloons are frozen in motion. The large, slanted letters of the word "up" lead the viewers' eyes through the composition. Their straightly edged shapes are composed of diagonal lines. Also, there is a variation of scale in the word. The letters "U" and "P" are each a different scale. The word "up" itself is positioned diagonally, creating the illusion of forward movement in the viewer's perception. The diagonal stress and variations in scale in the logo all communicate movement and change.
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