10 Tone and Color

TONE

A) Tone very much operates in this advertisement promoting singer Lady Gaga and her song "Hair." Tonal range is the key to defining the photograph- especially Lady Gaga's appearance. The details of her face, body, and clothes are communicated and distinguished by high dynamic and tonal range. Also, the entire photograph shows peak whites (such as background and some of the letters), absolute blacks (the clothing and edges of the ad), and lots of tonal information (grey scales) in between.

B) Tone interacts with the visual design element of dimension. Almost the entire advertisement is a grey-scale photograph. Its blacks, whites, and greys define the three-dimensional structures (mainly Lady Gaga's figure), shadows, and lighting. Hence, with just the advertisements' tonal range, viewers' eyes are able to recognize and understand the image as we, as humans, are evolved to see a three-dimensional world.

COLOR

A) Color very much operates in this advertisement promoting singer Lady Gaga and her song "Hair." The two colored areas of the design are Lady Gaga's hair and the song's title "Hair." Hence, since the song is about hair, the singer's hair and the song title are the same color. Because these two areas are relatively small parts of the design, they create a pop-out effect within the dominantly grey-scale advertisement.

B) Color interacts with the visual design element of texture. Particularly for Lady Gaga's hair, color is used to show the values within the three-dimensional image of the singer's hair. With a color value scale ranging from light to dark, viewers are able to analyze the structure of the hair- in areas where it is more clustered or dispersed.